The story behind our new brand
5 January 2018
With a new year approaching and exciting development plans in the pipeline, we felt there was no better time to refresh our brand image and launch a shiny new website to match.
However, there’s a lot more to our new look than you may think. Working alongside Journey, the UK’s leading hotel marketing agency, we underwent a series of brand workshops which helped outline factors such as brand values, brand personality and what sets us apart from other luxury accommodation providers.
Here’s how we developed our new brand identity.
Our brand concept
In bringing together the key aspects of Luxury Lodges: properties, self catering and experience, we were able to define the core concept of our new brand: home. In many ways, our exclusive lodges are just like home; you can make them your own and there really is nowhere else like them.
Our new logo mark utilises two ‘L’s to create a distinct yet simple lettermark. The ‘L’s come together to form an iconic architectural shape that not only represents our spacious, stylish accommodation, but the beautiful open spaces surrounding our resorts which our guests can explore.
Our Iconic Collection
Refreshing our brand also gave us the opportunity to showcase our latest, most luxurious range of properties. From the sumptuous modern furnishings to the secluded countryside setting, our new Iconic Collection lodges really are a home away from home.
Our colour palette
As part of the rebrand, we also opted for a new core colour palette to reflect the natural surroundings of our resorts. The colours are warm and luxurious, and represent the depth of experiences you can enjoy during your stay.
What do you think of our new look? We’d love to know! Follow us on Facebook, Twitter and Instagram @LLCollectionUK and join the conversation.